What Is IKIGAI
Explore the history and breathtaking landscapes of Hiroshima with our expert-guided tours.
WHAT IS IKIGAI
Through our guided tours, meet those who live with purpose—and let their IKIGAI inspire your own.
What is IKIGAI (the reason for being)?
IKIGAI is about those moments or things in life that you can fully devote yourself to, even beyond the concepts of gain, loss, success, or failure.
At times, it may involve great sacrifice or uncertainty, but it is through these moments that you find the joy and energy that make you feel, "This is why I live."
In Japan, there are people who have cherished their IKIGAI and have devoted themselves to protecting their craft, livelihood, and local culture. In their lives, there is a unique, irreplaceable "life force" and pride.
Through our "IKIGAI Tour," we offer you the opportunity to meet such individuals, to directly engage with their lives and stories. In doing so, you may find new insights and hints that could awaken your own passions and possibilities.
"If you want to find your IKIGAI and live more authentically," this journey is sure to resonate deeply with you. Why not meet these passionate people and experience their vibrant spirit firsthand?
LOGO
The red circle at the center of the logo symbolizes Japan’s national emblem, the "Hinomaru" (the sun flag). The curved line represents the first character of "IKIGAI" (いきがい) in Japanese, creatively designed to resemble a bird's wings. Through experiences in Japan, we hope to unlock each individual's "IKIGAI" and inspire them to eventually spread their wings and soar into the world. This vision is reflected in the design of our logo.
VISION
For the guide to pursue their own IKIGAI and passionately carry out the tour to its fullest.
MISSION
1.For the guide to pursue their own IKIGAI and passionately carry out the tour to its fullest.
2.To deeply align with the values of our guests and provide them with new insights and the spark to take meaningful action.
3.To share "IKIGAI" with people from all over the world through immersive experiences, and to invigorate society.
